top of page

Strategic Marketing Fundamentals [INFOGRAPHIC]

Writer's picture: Rachel AcevedoRachel Acevedo

Discover the who, what, when, where, why and how to strategic marketing in this infographic from the ACE team. Take a look and contact us for all your brand strategy and marketing needs.

Strategic Marketing Fundamentals Infographic


WHO - Who is your Audience?

To communicate effectively, you have to understand who you are speaking to. Who is your audience from a demographics standpoint? What is their age group, location, gender, etc? Understanding these details will help define your target audience to tailor your marketing efforts.

WHAT - What are their interests?

What are they interested in? What social/business circles do they enjoy? Whether it’s technology, sports, packaging, strategy, or family activities, knowing their interests will help you create content that engages their likes and dislikes.

WHERE - Where can you find them?

Are they logging into their emails/LinkedIn regularly? Do they read industry magazines or attend industry events? Do they open up their mail? etc. Knowing where they are will help you choose the right platforms to reach them.

WHEN - When is the best time to reach them?

Timing is everything. Note when your audience is most active and/or most likely to make a purchase, whether it’s certain days of the week, times of the day, or months of the year. This way, you’ll know the best timing to launch your campaigns throughout the year for maximum impact.

WHY - Why are you reaching out?

Why are you reaching out to your audience? What is your goal? It’s important to craft a clear message within each campaign. A message that is targeted, timely and relevant is more likely to convert a viewer into a lead.

How - How should you approach them?

How are you going to communicate your message? There are many ways to share your message such through a graphic, video, blog, ad, and more. How you share your message can determine if your message is received.







8 views0 comments

Comments


407-773-3185   |   EMAIL

283 Cranes Roost Blvd. Suite #111

Altamonte Springs, FL 32701

MEETING BY APPOINTMENT ONLY

proud-supporter-of-wof-digital.png

Proud supporter of

Women of Flexo

©Copyright 2025 Ace Media & Marketing

  • LinkedIn
  • Facebook
bottom of page