The first rule of Marketing: understand WHO your audience is. It can get easy to become lost in the abyss of new and hot marketing trends, social media platforms, and insight. However, your audience should always be the one to steer your Marketing ship, not the current… trends. It seems Marketers are becoming too focused on the “how” of Marketing and forgetting the “who” of Marketing. We have become so engulfed in these emerging trends and platforms that we forget to ask ours